Our company created interactive content using of augmented reality technology for Moscow City Government at Hannover Messe 2016.
Applying a special mark on the floor and software, the visitors of Moscow government panel were able to interact with a virtual robot, watch a plane fly in front of them or new technological products come out of the floor.
Besides all that, a tablet with special software allowed the visitors to see the internal structure of a TU 214 plane.
Nowadays augmented reality is one of the most impressive ways of translating the information, which gives positive emotions and is easy to remember. This result is achieved by bringing virtual objects to real space.
Novelty and adaptability of augmented reality projects create wow-effect in any audience.
The applying of augmented reality technology brings up the level of involvement of the target audience of all ages and any social status. In its turn, this guarantees interaction with the presentation, the brand of the company/product/service.
Whereas, the interaction calls for emotional response, which directs information to long-term memory and ensures strong loyalty to the brand.