Why the Kinect technology becomes increasingly popular in the advertising and exhibition industry

Why the Kinect technology becomes increasingly popular in the advertising and exhibition industry

Gamers have known of Kinect since November 2009: it has bbecame the first ever gaming controller that eliminated the need for a gamepad. Kinect was developed by Microsoft for Xbox 360. In 2013, this gaming motion sensor became the fastest sold consumer electronics device in the world.

But Kinect’s applications quickly surpassed gaming. Marketing and advertising professionals were the first to realise that this motion sensor input device could be effectively used in interactive BTL to promote products and services. Today, the Kinect technology is employed in life sciences, in athletic training, in scientific experiments, at various shows and expos. Kinect can also be used to create augmented reality.

We use the Kinect technology to meet our customers’ business objectives, so we’ll explain where this motion controller can be used and which objectives and results can be achieved with its help.

Kinect-based interactive solutions