Interactive technologies – VR, AR, multimedia interactive installations at the Golden Autumn exhibition

Interactive technologies are a powerful tool for attracting and involving the audience in active communication.

Interactive technologies in action: virtual reality café, Farmer Business Development interactive game installation, photo mechanics, KUKA robot barman, Moscow Seasons augmented reality, augmented reality mobile application – this is only a part of all interactive multimedia content created by the specialists of Design Dossier for our new large-scale complex project for the government of Moscow, presented at the Golden Autumn agricultural exhibition.

The comlex use of interactive technologies allows to organize an exciting and entertaining show within the exhibition area, which will attract and retain the visitors at the booth.

Our main task was to Moscow as the largest food consumer in Russia and demonstrate the opportunities the government of Moscow offers to native producers. Our solutions, involving the complex use of interactive technologies, were meant to actively involve the visitors of the booth and give the requested information in interactive and sometimes game mode. And it is important to point out that our multimedia content attracted great attention of the visitors during the whole exhibition period, and the augmented reality had become a real entertainment, which attracted constant attention to the Moscow government booth.

Let us do a little tour of our booth and its multimedia content.

 

Using interactive technologies – VR. Virtual reality café and KUKA robot 

The spring zone featured a café. But a café just had to have some interactivity. We suggested interactive technology in the form of augmented reality for this location.

When seated at the table visitors could put on VR glasses and find themselves in different restaurants of Moscow or watch a 360-degree panoramic video. They could watch swans as they sat at the terrace of the restaurant at Patriarshy prudy, get a bird’s eye view of the city at the restaurant on the last floor of the Eye skyscraper at Moscow-City, watch the life of the city center as they sat in the Bolshoy restaurant.

And in each video the guests were treated to the signature Moscow cake. So no wonder that after visiting virtual reality the visitors of the booth moved over to the bar counter, where attentive and diligent KUKA robot barman thoughtfully offered a plate with a piece of Moscow cake.

Interactive game installation Farmer Business Development

In the summer zone of the booth anyone could play a game to walk the path from a beginner farmer to the supplier of large trading networks of Moscow. The rules of the game were simple: following the tips that appeared on the touch-table you had to place the figures in certain order. The interactive model highlighted active areas and the player had to interact with them to move to the next level of development of their business. Besides all this, infographics appeared on the game table and told about the number of fairs and festivals held in Moscow, the number of trade networks etc.

The whole interactive game installation was created by our specialists – from the design of a moving game area to software development.

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Использование интерактивных технологий. Робот KUKA – бармен.

Interactive game installation Farmer Business Development

In the summer zone of the booth anyone could play a game to walk the path from a beginner farmer to the supplier of large trading networks of Moscow. The rules of the game were simple: following the tips that appeared on the touch-table you had to place the figures in certain order. The interactive model highlighted active areas and the player had to interact with them to move to the next level of development of their business. Besides all this, infographics appeared on the game table and told about the number of fairs and festivals held in Moscow, the number of trade networks etc.

The whole interactive game installation was created by our specialists – from the design of a moving game area to software development.

Using interactive technologies – Interactive multimedia content ‘Become A Moscow Supplier’

Interactive software Become A Moscow Supplier allowed any visitor – farmer of the exhibition to apply for a point of sale at one of the Moscow fairs. User-friendly interface and simplified application form mitigated the barrier between suppliers and the city.

Using interactive technologies – Moscow Seasons Augmented reality

And now to the most interesting part! By taking a cube with a tag you could turn into a Gulliver and, for example, hold Manezh Square in your hands, zoom in, examine, turn it all over. This is what augmented reality is all about! You hold a cube in your hands, look at the screen and see that you’re holding a street or a square! People are strolling and chatting. You can turn, enlarge, examine monuments, houses, festival art objects.

A special cube tag activated the system of augmented reality, and the screen showed animated 3D scenes of six Moscow festivals: Easter Gift, Journey to Christmas, Our Product, Moscow Ice-cream, Moscow Jam, Fish Week.

Mobile app with augmented reality

The guests of the exhibition booth received a gift – a multifunctional convertible cube. It was both a calendar and a tag to activate the app. The app showed 3D scenes with Moscow festival sites in augmented reality on your iOS or Android smartphone.

The app was made available in Google Play and App Store. During the Moscow Seasons exhibition, it took the top position in Russian ranking in the Events category.

Photo mechanics

Taking a photo with Bolshoi Theatre or Manezh square in your hands was a temptation nobody could resist. That was why photo mechanics was placed  the augmented reality.

The program received photos from the augmented reality, where the visitors pressed ‘Take a photo’ button. Besides, a photographer worked at the booth to take photos of the visitors and upload them into the program.

The touchscreen allowed to select a photo and send it to e-mail or social media directly from the booth. During the exhibition more than 1500 photos were posted.

As you can see, the interactive technologies use provides emotional involvement and interest to the exhibition.

All activities at the booth of the government of Moscow were designed and carried out by the team of Design Dossier, thanks to their vigor, talent and expertise. We know that the interactive technologies use is necessary to promote services and goods. And we know how to do it. So call us and we will find a unique, interactive and effective solution for you to fulfill your marketing goals and tasks!