Reality quest as a new interactive technology

The specialists of Design Dossier created developed “Exhibition Escape Quest” for the Russian Venture Company.

At the moment, it is the first and the only experience of using the exhibition space as an interactive playing area.

Topics

The organizers of the Open Innovations 2015 forum introduced the event in B2C format for the first time. Therefore the participants needed to find exhibition solutions that would be attractive to large amounts of potential consumers of their goods and services.

The main issue was that all the products presented at the RVC booth were linked to the sphere of high technologies, so were distinguished by their targeting character.

Goal

Spreading the information about high-tech innovational products of RVC portfolio companies, promotion, higher awareness level and strong loyalty to the RVC portfolio companies brands.

Which goals did our specialists have?

  • To attract attention of the visitors to the products of RVC portfolio companies.
  • To present information in a simple, clear and interactive way. To tell about complicated things in a simple way.
  • To demonstrate the affordability of new technologies and hardware to a large audience.
  • To keep visitors at the RVC booth, to involve them in interaction with the products of RVC portfolio companies.
  • To produce positive emotions and loyalty.

What was our communicative strategy?

In order to form positive perception of the brand by Target Audience we decided to make consumer communication long-term and effective by means of ultimate interactivity.

What was our creative conception?

We found a completely new creative solution – to invite the visitors of the forum to complete an escape quest. All activities within the game were connected with the brands of RVC portfolio companies.

According to the quest plot, the team (2 to 6 people) finds itself in a secret laboratory in the future with two high-tech research offices. In order to move to the next level, the players needed to find correct keys by solving logic and engineering tasks, using hints, secret codes, by answering questions related to the exhibits of RVC portfolio companies. At the next level, the players had to get secret information about the future technologies by running exciting laboratory experiments and solving logic puzzles.

The target of the game is to find secret knowledge kept in a special vial with the help of the acquired keys  and then to leave the laboratory.

The quest could be completed at the RVC exhibition booth and it was situated in a special area with several rooms. Two teams up to six people could play the game simultaneously. The game lasted 20-25 minutes, depending on the reaction and resourcefulness of the players.

When we designed this quest, we used different interactive technologies: reverse screen projection, RFID tags and reader scanners, electromagnetic locks, robotic arms, laser sensors, radar touch etc.

What performance indicators did we achieve?

  • On average visitors spent up to 20 minutes in the quest rooms and they spent about 10-15 minutes on interactive study of the exhibits.
  • On average visitors stayed at the booth for 30 to 45 minutes, it is exceptional for  the exhibition of this kind.

During the five forum days 1 460 people took part in the quest.

Creating augmented reality for the government of Moscow at Hannover Messe 2016

Creating augmented reality is one of the major areas of professional activity of our company.

For the participation of the Moscow government in Hannover Messe 2016 Industrial exhibition the specialists of our company created interactive content with the use of augmented reality technology.

With the help of a special mark on the floor and software, the visitors of the Moscow government booth were able to communicate with a virtual robot, which interacted with them, watch a plane fly in front of them or new technological products come out of the floor.

Besides all that, a tablet with special software allowed the visitors to see the internal structure of a TU 214 plane.
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