Virtual reality

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Design Dossier’s experts create Virtual Reality worlds of any difficulty. Our creativity, imagination, talent and technology innovation allow us to create virtual illusions that fit seamlessly with the customer’s business objectives. Our Virtual Reality content creation is optimised for the VR goggles.

What is Virtual Reality?

Virtual reality (artificial reality, digital reality, VR, 3d virtual reality) means an artificially created world into which the user is immersed. However, the user understands that the world they’re in is not real, so they can easily differentiate between the true and virtual reality.

Watching virtual reality videos shows that VR is a lot like a videogame. To be more convincing and exciting for the user, the computer synthesizes the virtual reality’s properties and reactions in real time. For example, let’s see the application and video promoting the Boursin cheese. In it, you can breeze through the virtual refrigerator like on a roller-coaster.

BI Intelligence predicts that the total amount of VR system shipping will grow by 99% every year from 2015 to 2020. In 2020, the VR market will amount to $2.8 billion. The demand for virtual reality content will grow along with the gaming industry. 3d Virtual Reality will become an important platform for streaming and e-commerce.

Virtual reality is created using VR systems, 3D displays, specialized VR goggles, VR helmets and specialized software.

Where can one use the VR technology?

Immersion into an artificial world is no longer something that belongs only in movies and videogames. 3d Virtual Reality is used often to create interactive promo campaigns. Thanks to the endless possibilities of the virtual reality, it can whisk a person away to a different world, a different dimension or another geographical location.

For example, Marriott in collaboration with the Framestore studio offers a virtual tour around the world in their VR project, Teleporter: to imitate different climates, they use VR cabins and Oculus Rift VR goggles. Teleporter allows you to “visit” Hawaii or New York, combining the 3D images in the VR goggles with the appropriate temperature and wind speed. This way, you can experience your destination’s environment and climate while planning your trip.

Virtual reality is used in various business segments: product/service presentations, consumer and business market, entertainment.  The developers constantly create new hardware and software for VR. Virtual product/service presentation is an efficient tool to connect with the potential consumer.

Virtual reality systems are used as virtual showcases with the possibility for the user to create the product they need interactively. They’re especially useful to present furniture, buildings, cars, etc. Virtual reality systems become indispensable at large events, presentations, and expos.

Advantages of using the VR technology

Using the VR technology to promote products/services and drive sales has a number of undeniable advantages.

  1. Virtual interaction with the product/service attracts the potential customer.
  2.  Such a demonstration of the product’s qualities is clear and understandable, allowing to convey the maximum amount of information. It allows to present products that aren’t implemented yet: the virtual tour/presentation may become the test for the product’s performance.
  3. Receiving information in an easy and comfortable way, as a part of a game, helps to remember it better.
  4. The WOW factor: it plays a significant role in creating a positive impression from the product or service in question. Modern high-resolution displays allow creating a very realistic image, whether it is a large battle or a demonstration of a complicated mechanism.

Project stages and pricing elements

Every project’s costs are calculated individually based on the SOW or brief received from the customer or prepared in collaboration with them. The cost calculation reflects such factors as:

  • Software development costs.
  • Design costs (3D model rendering, interfaces, animation etc.) depend on the scenario, including the character rendering complexity and image features to be created.
  • AR or VR equipment lease (depends on the number of shifts).
  • On-site technical personnel compensation.

Project stages

  1. Statement of Work (SOW)
  2. Concept and script creation
  3. Prototyping, low-detail and high-detail
  4. Application design and 3D models creation
  5. Coding
  6. Reference points (markers) creation
  7. Quality Assurance
  8. Bug fixing and other corrections
  9. Project launch

If you aren’t absolutely sure and cannot choose between 3d Virtual Reality (VR) and Augmented Reality (AR) on your own, we’ll help you analyse your business case and suggest the strategically optimal solution that best suits your marketing and business objectives. Then we’ll implement the solution. Don’t hesitate to call and get your answers!

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